From the very beginning, the goal was to tie the Twitter brand and the location (San Francisco) to the branding and website. This was an event that lasted all day, from 9AM to 8PM, so we focused on showing this in a creative way. The website showcased an amazing photo of the Golden Gate Bridge surrounded by clouds in the morning, and as you scrolled, the background and overall color scheme started to darken, to the point where at the very bottom, you found a night shot of the same bridge.

From the first Keynote in the morning to the cocktails at night, the one-pager provided developers with all the information they needed: agenda, transportation, hotels, parking and of course, an “Apply for Access” button at the end.